Long before we founded Coloroot, we had been interested in the vital role color plays in business and in personal life. We shared a love of color, and appreciation for its irrefutable contribution.

Exploring the science behind color, we found a limited yet growing body of knowledge. Still, the Internet was rife with commentary and opinion, and it seemed difficult to filter the frivolous from the significant. Many existing reference sources were little more than promotional vehicles. There was no single place where people who work with color could access solid color research, ask questions, and enjoy participating in a community of the like-minded.

And so we created it – the one-stop place for all things color. We called it Coloroot to reflect our belief in the power of color to support strategic advantage for business and to nourish the human spirit.

We welcome you to the place where color knowledge flourishes – and invite you to explore a new way of understanding and using color in your life's work.

		Anat Lechner, PhD, is a Clinical Associate Professor of Business Management at the Stern School of Business, New York University. She teaches, conducts research and consults in the fields of organizational analysis, design and change, and in particular, innovation management, collaboration and new forms of organization. She has a special interest in the interface between design and business and has dedicated significant research efforts to studying workplace design as an enabler of change, and how the use of color affects work environments. A former Research Fellow at McKinsey & Co. and the founder of a boutique management consulting firm, her client list includes global firms in the financial services, pharmaceutical, chemical, energy, food, high tech and retail industries. She holds an MBA and a PhD in Organization Management from Rutgers University, NJ.
		Leslie Harrington, PhD, is the founder and President of LH Color, a color research and consulting business that helps companies develop strategic color positions to enhance their offerings. Her diverse client list includes firms in the home, pharmaceutical and cosmetic industries. As an expert in color, she has appeared on NBC's The Today Show, ABC's Good Morning America, CBS's Ali & Jack, and Fox News. She has also been featured in The New Yorker, The Wall Street Journal and other publications. She holds an MBA from the Stern School of Business, New York University, and a PhD in Business Management from Capella University, MN.
		Paul Haft, founder of Haft2, has been shaping extraordinary brand experiences worldwide for over 20 years, for clients including The Museum of Modern Art (MoMA), Crate and Barrel, Steelcase, Toyota, The Hospital for Sick Children (SickKids) and numerous others. A graduate of The Art Institute of Pittsburgh, Paul has held positions with some of the world’s most well-known brands, such as Hallmark Cards and Warner Brothers Worldwide. As a trends and color direction forecaster, he has served on the board of Color Marketing Group. He is the founder of the online color business journal Color Quarterly™ and was a founding partner of FUSIONcreative, a brand and design firm with offices in the US, Canada and France.