|
|
|
|
|
|
|
|
|
|
|
| |
|
| |
|
|
|
|
|
|
M&M's To Bring Candy to Life
|
|
|
|
The Green M&M will make her debut tomorrow, with a Valentine's Day tie-in for the product, appearing on around 25 national and local talk shows, interacting with and being interviewed by hosts in a unique marriage of technology and media. The satellite media tour, in which Green appears with presenters alongside Chris Harrison, host of The Bachelor, will begin in the morning and run until noontime. Additional parts of the holiday push include bags of all-green M&Ms emphasizing the candy maker's claims of the color's aphrodisiac properties and a microsite for the character. Ms. Green also has her own Twitter feed keeping fans abreast of her activity.
|
|
12-Feb-08 |
Visit Website
|
|
Color Tags
|
|
|
|
Keywords
|
|
advertising, animation, candy, M&Ms, marketing |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|