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Apple: iPhone 3G display color warmer by design
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Bob Borchers, Apple’s senior director of iPhone product marketing, indicated that this definitely isn’t a bug or a display defect. Yes, the display on the iPhone 3G has a warmer look—and that’s by design. The previous iPhone’s white was more of a cool blue (Borchers likened it to harsh fluorescent lighting), while this one’s is warmer and more of a sunny yellow. “We moved the white point in order to make [the display feel] more natural,” Borchers said, suggesting that consumers are more likely to appreciate warmer images, especially when viewing photos.
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14-Jul-08 |
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Apple, iphone, technology |
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