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A Giant color change
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Stop and Shop, Giant get new logos
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After 94 years, Stop And Shop, the supermarket grocery chain in the United States North Eastern states has decided to change its logo. Its sister company, Giant food, will also undergo a logo change and will share the new design of Stop & Shop. The logo looks a bit like a bowl with three pieces of fruit in it. It incorporates new "fresh" colors, a clear update from the past red, green and blue colors used. Employees also are giving up their black and dark-green short-sleeved shirts for ones of eggplant and yellow.
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02-Sep-08 |
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Color Tags
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Keywords
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grocery, identity, logos, retail |
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