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Corbis Goes Green
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Tree-huggers are in high demand in the ad world.
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While iconic images such as growing plants and beautiful landscapes remain top sellers, more specific visuals like someone hugging a tree are gaining in popularity.
“What I’m seeing is a rising popularity for images with a more personal approach to environmentalism,” said Amber Calo, senior manger of the creative intelligence division of Corbis that conducted the study. “We see this as part of larger trend to social responsibility.”
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07-Aug-07 |
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Color Tags
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Keywords
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advertising, nature, photography |
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